PAULA MIDDENDORP
EMPOWERING DEEPLY MOTIVATED AND HEART-LED WOMEN TO STEP AWAY FROM FEELING BURNOUT AND INTO A PURPOSEFUL INCOME
How I Help
I’ve been where you are. Running two very busy hospitality businesses left me constantly on edge, burnt out, and grieving the time I couldn’t get back. Losing both my parents to cancer became my wake-up call: life is too short to keep waiting for “someday.” My husband Craig, our English Cocker Spaniel Hudson, and I sold everything and hit the road, traveling Australia for over three years.
But even then, I realised we were still stuck in the old model, trading hours for income. That’s when I found a better way. I built a business around what truly matters: balance, loved ones, flexibility, and adventure.
Now, I help women like you do the same. Through the proven framework, structure, and support of the course I recommend, I guide you step by step to create an aligned income stream. One that lets you break free from burnout and design a life you don’t need to escape from.
WHY – The Outcome You Want
I believe you deserve a life that feels balanced, fulfilling, and free. In the short term, that means reclaiming your energy and creating space for yourself again. In the long term, it means building an income stream that gives you freedom of time, location, and money, so you can spend your days how you choose, with the people you love, doing what lights you up.
Who I Help
I work with deeply motivated, heart-led women in traditional businesses who feel exhausted and burn out. You’ve built success on paper, but it’s come at the cost of your wellbeing and relationships. You dream of flexibility, balance, and financial independence, but right now, it feels out of reach.
The Problem I Solve
Feeling burnout, stressed, and constantly overwhelmed aren’t just draining your energy, they’re stealing your joy. When your business demands everything, there’s little left for yourself, your loved ones, or your passions. And deep down, you know you can’t keep trading time for money forever without sacrificing your health, happiness, or freedom.
If you’re ready to stop feeling stuck and start building a life of freedom, flexibility, and balance, this is your next step. Let’s connect
MY MISSION
I empower deeply motivated women in traditional businesses who are feeling burnt out to reclaim their energy and create flexible, values-driven income streams. I believe balance and authenticity should never come at the cost of wellbeing. My mission is to help women design a business they love, aligned with their passions, built on a clear strategy and framework, so they can live life on their own terms, with who they want, when they want, now, not just at retirement
MY VISION
To empower women to become the director of their own lives, not tied to a single location, but free to work from anywhere, create with purpose, and build a life that reflects who they are and what they value most.
MY WHY
I believe real success is found in joy, balance and flexibility. When you’re living fully-chasing adventure, making memories, and earning aligned income that supports your life-you find peace, happiness, and a deep sense of wellbeing.