PAULA MIDDENDORP
EMPOWERING YOU TO STEP AWAY FROM BURNOUT AND INTO A PURPOSEFUL INCOME
I've built a business around what truly matters to me: Freedom, my loved ones, balance, and adventure.
There’s nothing more fulfilling than helping others transform their lives by creating an income stream that aligns with their values and brings back balance. I believe that when you find balance in your life, everything else falls into place—your happiness, your relationships, and your overall well-being. A life where you can enjoy time, location, and financial freedom—where you get to choose how and when you work, while embracing what you love most.
When COVID hit, it pushed us to a breaking point. Our hospitality businesses were taking a serious toll on our health, and we realized we couldn’t keep trading our time for money without it eventually putting us into an early grave. I knew I needed to break free from the stress, overwhelm, and constant anxiety to live a life I was truly excited about.
So, my husband Craig, our English Cocker Spaniel Hudson, and I made the decision to leave it all behind and travel Australia for over 3 years now. We sold our businesses and had to get creative with how to keep earning while living our dream of travel and adventure. We started offering other business owners a chance to take a break, handling their operations so they could rest and recharge.
It might have seemed like we were living the dream, but I soon realized we were still trapped in the traditional “trading time for money” model. In the midst of this journey, I also faced the heartbreaking loss of my mother to cancer, and both my husband and I were now parentless. This deeply solidified our decision to stop waiting for the future to live the life we wanted.
I craved time freedom—being able to set my own hours. I wanted location freedom—working from anywhere, at any time. I wanted more time with my loved ones, more time at the beach, more time to move, cook, entertain, and explore.
That’s when I decided to help other burnout business owners like myself. I now help them transition into an aligned income stream that allows them to recreate their balance and live the life they truly desire.
If you’re feeling overwhelmed, stuck, or burnt out, I’m here to help you make that shift. If my story resonates with you, let’s connect.
MY MISSION
I specialize in helping entrepreneurs and business owners reclaim their time and energy. My mission is to empower burnt-out, overwhelmed business owners to restore their work-life balance by providing sustainable solutions and help generate aligned income streams that they are passionate about and provides them with the balance, adventures and fun they are craving!
MY VISION
My vision for you, is to construct your own reality; a life by your own design where you can reside in a place of flow and purpose, making a living not just by what you do but as a byproduct of the positive impact your work has on the lives of others.
MY WHY
"I believe real success is found in joy, freedom, and balance. When you’re living fully—chasing adventure, making memories, and earning aligned income that supports your life—you find peace, happiness, and a deep sense of wellbeing."